Do You Have Silent Viewers? The Hidden Impact of Impressions
Have you ever wondered who’s really paying attention to your content? Chances are, you have more silent viewers than you realize—people who see your posts, ads, or website but don’t take immediate action. For the longest time, I thought impressions were just a vanity metric. Sure, it was nice to see big numbers in reports, but I didn’t think they had any real business impact. I was wrong. The truth is, impressions are more powerful than we give them credit for. More people are noticing your work and taking action than you’ll ever see in your analytics. They’re paying attention, even if they’re not clicking right away. Why Impressions Are More Than Just a Vanity Metric In digital marketing, impressions measure how many people see your content. They’re often overshadowed by clicks, conversions, or direct engagement metrics because those are easier to tie back to ROI. But impressions do something those metrics can’t—they create awareness and plant the seeds for future action. Think about ...