The Pros and Cons of Using Keywords Everywhere for SEO Research

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When it comes to SEO tools, we’re spoiled for choice. From heavyweight platforms like SEMrush and Ahrefs to smaller, cost-effective solutions like Keywords Everywhere, there’s a tool for every budget and need. But no tool is perfect, and understanding the pros and cons of each can save you time, money, and frustration.

Keywords Everywhere is one of the most popular browser extensions for SEO research, and it’s easy to see why. It's affordable, easy to use, and integrates seamlessly with platforms like Google, YouTube, and Amazon. But it also has its limitations. So, is Keywords Everywhere right for you? Let’s break it down.

What Is Keywords Everywhere?

Keywords Everywhere is a browser extension that helps marketers and SEO professionals analyze keyword data directly in search engines. Instead of jumping between your browser and a separate dashboard, it overlays useful metrics like search volume, cost-per-click (CPC), and competition directly onto your search results.

This simplicity is its superpower, but it also means it's not designed to be a comprehensive SEO suite.

The Pros of Keywords Everywhere

There’s a reason so many people love this tool. Let’s dig into its strongest features:

Affordable Pricing

Unlike premium SEO tools that cost hundreds of dollars per month, Keywords Everywhere operates on a pay-as-you-go model. You buy credits (used per keyword query), making it perfect for small businesses and solo marketers.

  • Cost comparison: Keywords Everywhere credits start at $10 for 100,000 credits, while SEMrush starts at $119.95/month. For most users, $10 can last months.

Real-Time Data

The extension integrates with Google, YouTube, and other platforms to provide real-time keyword data directly in your browser. This eliminates the need to switch tabs or log into separate dashboards.

Ease of Use

It’s plug-and-play. Install the extension, purchase credits, and you’re good to go. The user interface is intuitive, with no steep learning curve.

Wide Range of Metrics

Keywords Everywhere offers more than just search volume. You also get:

  • CPC: Great for PPC campaigns.

  • Competition scores: Helps prioritize keywords.

  • Trend data: See how search volume has changed over time.

Compatibility with Popular Platforms

Keywords Everywhere works seamlessly with:

  • Google Search

  • YouTube

  • Amazon

  • Bing

This versatility makes it a great tool for content creators, e-commerce sellers, and traditional SEOs alike.

The Cons of Keywords Everywhere

As much as I like Keywords Everywhere, it has its downsides. Depending on your needs, these could be deal-breakers:

Limited Free Features

Keywords Everywhere used to offer free data but shifted to a paid model in 2019. While the pricing is affordable, some users miss the days of unlimited free searches.

Browser Dependency

It’s a browser extension, which means:

  • You need Chrome or Firefox.

  • It doesn’t work on mobile.

  • If your browser crashes, so does the tool.

Data Accuracy vs. Premium Tools

While the data is useful, it’s not always as accurate or detailed as what you’d get from Ahrefs or SEMrush. For example:

  • Keyword difficulty scores can vary significantly.

  • Local search data is limited.

No Advanced Features

If you’re managing large-scale campaigns, Keywords Everywhere won’t replace a full-featured tool. It lacks advanced capabilities like:

  • Backlink analysis

  • Content audits

  • Competitor research

Limited Support for Analytics

You won’t find features like custom reporting or integration with Google Analytics. This makes it less ideal for agencies.

When Should You Use Keywords Everywhere?

So, who benefits most from this tool?

Best for:

  • Small businesses and solo marketers who want cost-effective keyword data.

  • Content creators looking for quick insights without leaving Google or YouTube.

  • E-commerce sellers needing search volume and trend data for platforms like Amazon.

Not ideal for:

  • Agencies or enterprise-level users who need in-depth reporting and competitor analysis.

Comparison with Other Tools

It’s worth comparing Keywords Everywhere to other popular tools:

FeatureKeywords EverywhereSEMrushAhrefs
Cost$10+$119.95/mo$99/mo
Search Volume & CPCYesYesYes
Backlink AnalysisNoYesYes
Content Gap AnalysisNoYesYes
Trend DataYesYesLimited

For casual users, Keywords Everywhere often wins on price and simplicity. For heavy-duty SEO, SEMrush or Ahrefs may be a better choice.

Final Thoughts

Keywords Everywhere is a solid tool, especially if you’re looking for affordable, real-time keyword insights. Its simplicity and cost make it a favorite for small businesses, but its lack of advanced features means it’s not a one-size-fits-all solution.

If you’re just getting started or need supplemental keyword data, this tool is a no-brainer. But if your SEO needs are more complex, consider pairing it with a more robust platform.

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