Google URL Shortener Release to the Public

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Updated 2019: Google has announced they have ended this great tool. I recommend Bit.ly for URL shortening.

Google’s URL shortener, goo.gl, is quickly becoming one of the best tools for simplifying and tracking links. It isn’t just another shortener—it’s packed with features that make it indispensable for marketers, bloggers, and anyone looking to share cleaner, shorter URLs online.

Let me walk you through why this tool is so awesome and why it deserves a spot in your digital toolkit.

What Makes goo.gl Stand Out

1. Seamless Integration with Google Products

Goo.gl isn’t just a standalone tool. It integrates flawlessly with other Google products like Google Analytics, allowing you to track clicks, locations, and devices for your shortened links. For anyone already using the Google ecosystem, this is a no-brainer.

2. Reliability and Speed

Unlike some third-party URL shorteners, goo.gl is fast and reliable. Being backed by Google’s infrastructure means you don’t have to worry about downtime or losing access to your shortened links.

3. Advanced Analytics

Goo.gl isn’t just about shortening links—it gives you valuable data. You can see how many people clicked on your links, what devices they used, and where they were located. This level of insight is groundbreaking and a huge help for optimizing campaigns.

4. Long-Term Link Stability

Google promises long-term support for the shortened links, making goo.gl a trustworthy choice for businesses and individuals alike. You can be confident that your links will continue working for years to come.

Why goo.gl Is Perfect for Marketers

For marketers like me in 2010, goo.gl isn’t just a tool; it’s a weapon in the fight for better campaign performance. Whether you’re sharing links on social media, embedding them in emails, or using them in paid ads, goo.gl makes everything cleaner and easier to track.

Here’s an example: If you run a campaign with multiple ad creatives, you can create a unique goo.gl link for each one. By comparing the analytics, you can see which creative performs best and optimize accordingly.

How It Improves Social Sharing

Social media platforms in 2010 have strict character limits, and goo.gl is a lifesaver. It transforms long, messy URLs into concise, shareable links that don’t eat up precious characters. Plus, its analytics help you measure the impact of your social sharing efforts.

Final Thoughts

Goo.gl is more than just a tool; it’s a game-changer that shows the true power of link shortening and analytics. It’s helping marketers, bloggers, and businesses track their impact while keeping their links clean and professional.

If you haven’t started using goo.gl yet, now’s the time. It’s simple, reliable, and incredibly powerful—exactly what you’d expect from Google.

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