John M Weaver SEO - My Original Blog From 2005

 Every once in a while, a tool comes along that completely changes how you work. ASE (Advanced Scripts Editor) is one of those tools. If you’re managing WordPress sites and haven’t tried it yet, let me tell you—it’s an absolute game changer. Yes, I said GAME CHANGER . For the kids in the back, let me say it louder: GAME CHANGER! Grab a coffee, kick back, and let me tell you why ASE deserves a spot in your WordPress toolkit. What Is ASE? If you’re not familiar with ASE, let me break it down. ASE, or Advanced Scripts Editor, is a WordPress plugin that gives you superpowers when it comes to customizing and managing scripts on your site. Instead of juggling multiple plugins or digging into your theme files, ASE makes it easy to add, edit, and organize scripts all in one place. Think of it as your Swiss Army knife for WordPress customization. Why ASE Is a Game Changer I don’t throw around the term “game changer” lightly, but ASE earns it. Here’s why: Efficiency: ASE saves you time by l...

Updated 2019: Google has announced they have ended this great tool. I recommend Bit.ly for URL shortening. Google’s URL shortener, goo.gl , is quickly becoming one of the best tools for simplifying and tracking links. It isn’t just another shortener—it’s packed with features that make it indispensable for marketers, bloggers, and anyone looking to share cleaner, shorter URLs online. Let me walk you through why this tool is so awesome and why it deserves a spot in your digital toolkit. What Makes goo.gl Stand Out 1. Seamless Integration with Google Products Goo.gl isn’t just a standalone tool. It integrates flawlessly with other Google products like Google Analytics, allowing you to track clicks, locations, and devices for your shortened links. For anyone already using the Google ecosystem, this is a no-brainer. 2. Reliability and Speed Unlike some third-party URL shorteners, goo.gl is fast and reliable. Being backed by Google’s infrastructure means you don’t have to worry about downti...

When it comes to SEO tools, we’re spoiled for choice. From heavyweight platforms like SEMrush and Ahrefs to smaller, cost-effective solutions like Keywords Everywhere, there’s a tool for every budget and need. But no tool is perfect, and understanding the pros and cons of each can save you time, money, and frustration. Keywords Everywhere is one of the most popular browser extensions for SEO research, and it’s easy to see why. It's affordable, easy to use, and integrates seamlessly with platforms like Google, YouTube, and Amazon. But it also has its limitations. So, is Keywords Everywhere right for you? Let’s break it down. What Is Keywords Everywhere? Keywords Everywhere is a browser extension that helps marketers and SEO professionals analyze keyword data directly in search engines. Instead of jumping between your browser and a separate dashboard, it overlays useful metrics like search volume, cost-per-click (CPC), and competition directly onto your search results. This simplicit...

  In 2012, Google Panda reshaped the SEO landscape, emphasizing one critical factor: content quality. This algorithm update marked a turning point for search engines, content creators, and SEO professionals alike. For those who relied on low-quality, keyword-stuffed pages or content farms, it was a rude awakening. For those focused on providing value to users, it was a moment of opportunity. Let’s dive into why the 2012 Panda update made content quality the centerpiece of SEO strategies and how it continues to influence search rankings today. The Problem Before Panda Before the Panda update, Google’s search results were plagued with low-quality content that ranked well despite offering little value to users. These issues stemmed from practices like: Content Farms: Sites producing massive amounts of shallow, keyword-focused articles to dominate search rankings. Duplicate Content: Pages that copied or slightly altered existing content to gain ranking visibility. Thin Content: P...

 There’s been a lot of debate about whether the duplicate content penalty is still a thing. Let me tell you—yes, it’s very real. This penalty, which has frustrated many search marketers (myself included), continues to be a factor that keeps websites in line. Recently, I wrapped up a two-month test that gave me clear insights into how duplicate content can impact organic rankings. Using two of my own websites, I ran controlled experiments focused solely on content changes over 30 days. Here’s what I tested and what the results showed. The Duplicate Content Test Site 1: Checked organic rankings before making changes. Made no adjustments beyond the content changes being monitored. Added three new posts each week on a random schedule. Included a paragraph of disclaimer text on every page. Let Google re-cache the changes and monitored rankings for 30 days. Site 2: Checked organic rankings before making changes. Made no adjustments beyond the content changes being monitored. Added three ...

Most of us grew up hearing the age-old advice: "Never burn bridges." My parents drilled it into me too, often saying, "You never know when or where people will come back into your life." I get it—that’s solid advice when it comes to personal relationships. But what about your marketing agency? If your agency is treating your account like garbage, should you stay silent? Absolutely not. It’s time to step up and confront the issue head-on. Don’t Be Afraid to Speak Up In my two decades of experience, I’ve seen countless great businesses fall victim to their own marketing agencies. It’s shocking, but true. Here’s what often happens: Locked into bad contracts: Businesses feel trapped by contracts they can’t break, even when the service is subpar. Fear of confrontation: Many business owners are afraid to push back, worried about damaging the relationship. At Search Solutions, we strive to be different. We encourage our clients to call us out if something isn’t working....

When it comes to SEO, few topics spark more debate than the value of backlinks with a "no follow" tag. Over the years, I’ve heard every argument dismissing these links as useless. But let me be clear— 'no follow' backlinks still matter , and they’re an often-overlooked tool for strengthening your online presence. In this article, I’ll explain why these links shouldn’t be ignored, debunk common myths, and share practical ways to incorporate them into your SEO strategy. What Are 'No Follow' Backlinks? A "no follow" backlink is a hyperlink with an HTML tag ( rel="nofollow" ) that tells search engines not to pass link equity to the linked page. Originally introduced by Google in 2005 to combat spammy links, this tag has become a standard tool for webmasters to control their link profiles. But here’s the kicker: while the "no follow" tag reduces direct link equity, it doesn’t mean these links are worthless. Debunking the Myths About ...